Booming aesthetic sector faces oversight gaps

MULTAN, (UrduPoint / Pakistan Point News - 9th Apr, 2026) The fast-growing aesthetic clinics industry across the country, including Multan, is raising concerns over weak regulation, even as it emerges as a lucrative economic sector catering to beauty- and skin-conscious citizens.

The beauty and aesthetics sector is expanding rapidly, evolving into a profitable and increasingly organized industry. However, experts warn that the absence of effective regulation could undermine its long-term sustainability and pose risks to public health.

Talking to APP, aesthetic practitioner Dr. Qurrat-ul-Ain said the market has reached an estimated Rs15–20 billion annually, with a growth rate of 25–30 percent. Since 2020, the number of aesthetic clinics in major cities has nearly tripled, with the trend now extending to emerging urban centers like Multan.

Multan currently has more than 35 qualified dermatologists and dozens of private aesthetic clinics. Social leader Shahid Mahmood Ansari noted that a mid-sized clinic treats between 20 and 50 patients daily, reflecting strong demand for cosmetic procedures.

Treatment costs range from Rs3,000 to Rs50,000 per session. Botox procedures typically cost Rs15,000–30,000, dermal fillers Rs25,000–60,000, and laser treatments Rs10,000–50,000. A successful clinic can generate monthly earnings ranging from Rs500,000 to over Rs1 million.

Leading practitioners in Multan, including Dr. Saira Jabeen, Dr. Atiya Tabassum, Dr. Amna Abid, Dr. Ayesha Khalid, Dr. Muhammad Farooq Khan, and Prof. Dr. Ghulam Mujtaba, are offering advanced skincare, cosmetic, and anti-aging treatments.

Former Women Chamber president and clinic owner Masoom Sabtain said women remain the Primary clientele, though male participation is steadily increasing. She added that social media trends, influencer culture, and digital filters are driving demand, particularly among younger individuals.

Health expert Dr. Ghazala Mushtaq described the lack of regulation as a serious concern, warning that unqualified individuals entering the field through short courses and operating clinics could endanger public safety. More than 50 training academies are reportedly offering such short-term certifications.

Economists Sajjad Khokhar and Sajid Butt emphasized that with proper policies, licensing, and monitoring, the sector could attract investment and create significant employment opportunities.

The rapid growth of aesthetic clinics in Multan reflects a broader shift, where beauty services are transforming into a major economic activity with strong future potential—provided regulatory gaps are effectively addressed.