Workshop highlights immunization gaps, media role

A training workshop highlighted gaps in immunization coverage and underscored the role of media in countering misinformation and improving vaccine uptake among zero-dose and under-immunized populations

RAWALPINDI, (UrduPoint / Pakistan Point News - 31st Mar, 2026) A training workshop highlighted gaps in immunization coverage and underscored the role of media in countering misinformation and improving vaccine uptake among zero-dose and under-immunized populations.

The session was held at the District Health Authority (DHA) Rawalpindi on Tuesday by the Rural Education and Economic Development Society (REEDS). Dr Haris from DHA outlined the Expanded Programme on Immunization (EPI) and the vaccination schedule in the district, identifying weak follow-up, low awareness and poor parental prioritisation as key challenges. He also pointed to myths and propaganda surrounding vaccines, noting that vaccinators often face risks, including threats and accidents during field duties.

District Health Officer (Preventive Services) Dr Jawad Zahid noted that misconceptions about vaccination were gradually declining, with encouraging results emerging. He described the measles vaccine as highly effective and indicated that the Human Papillomavirus (HPV) vaccine would soon be introduced.

He further shared that around 1,000 daily wage workers were being inducted for a special anti-dengue campaign in the district.

Chief Executive Officer DHA Rawalpindi Dr Ehsan Ghani stressed the need for public awareness and improved efficiency, while highlighting the role of Maryam Nawaz Health Clinics (MNHC) as frontline facilities engaging communities. He added that Community Health Inspectors (CHIs) were supporting outreach efforts.

Referring to community outreach, he said CHIs would play a key role in health profiling and service delivery, adding that 300 had been recruited while more than 700 additional positions were required.

District Coordinator Hanaan Wajahat, CES Nauman Younas and Ms Amna from REEDS also spoke on the occasion, emphasizing the importance of routine immunization for children.

They noted that timely vaccination protects children from life-threatening diseases, adding that seven essential vaccines under the routine immunization programme cover 12 diseases.

Media reps also spoke on the occasion and assured full support for the health department, countering negative propaganda about the vaccines as well as the creation of awareness among the masses. They also urged parents to show self-responsibility for regularly immunizing their kids for a safe and healthy future.